Research ยท Services
Start from what is already working
Before a single script, we map the short-form videos in your niche that beat their creator's following, and why they did.
Book a callOutliers, not averages
We log videos that reached many times the creator's audience, because those show what the market wants.
Broken down by hook
Each one is split into the spoken hook, the written hook, the visual hook and the format.
Refreshed every month
The sheet grows as your niche moves, so scripts keep pulling from what is current.
Know what to make before you film it
Research is the first deliverable of every launch and it runs every month after.
[01] Feature
The outlier sheet
Every video in your niche that beat its creator's following, with the link, the three hooks, the format, the subtopic and the views.
Next: ScriptingOutliers
Views vs. the creator's followersNobody tells you this about living alone
Talking head, handheld mic
Five free apps that make you the smartest person in the room
Talking head, logo cards
Let's see if you actually understand startup strategy
Talking head, printed diagrams
You talk too much. Start a podcast.
Close talking head, fast captions
How long have you had this restaurant?
Owner interview, subtitled
I love your outfit. What do you do for a living?
Street interview, handheld mic
Hook bank
Patterns, not copiesMonthly report
Sample layout[02] Feature
Hooks, sorted by pull
Opening lines that worked in your market, turned into patterns you can use in your own words. Never a copy of someone else's video.
Book a callHook bank
Patterns, not copies[03] Feature
Formats that suit you
Talking head, street interview, tutorial or series. We match formats to how you like to film, so shoots stay short.
Book a callShoot 02
Thursday, 90 minutesFrequently asked questions
What it takes from you, what it costs and what it does not promise.
Public short-form videos on Instagram, TikTok and YouTube in your niche and the niches next to it. We read the numbers on the platforms themselves and log each video by hand.
Then the first week shows it, not the third month. We look one step wider, at the audience you sell to rather than your exact category, and tell you on the call if we think it is thin.
Yes. It is yours, in your folder, and it keeps growing for as long as we work together.